The Ultimate Guide to Video Specs: Upload Sizes, Aspect Ratios and Durations on Social Platforms


Published 28/12/2023 by Rane

Hey there, friends!

So, you've got this amazing video ready to upload, and suddenly you're faced with a maze of different platform requirements. Sound familiar? You're not alone. Every social media platform has its quirks, especially when it comes to video dimensions and durations.

In this post, we're going to dive right into the nitty-gritty of what works best for each major platform – YouTube, Facebook, Instagram, Twitter, LinkedIn, and TikTok. We're talking optimal sizes, lengths, and a few insider tips to make your videos pop. Whether you're a vlogger, a business, or just looking to share some cool content, I've got you covered. Let's crack the code together and get your videos looking sharp and snappy, no matter where you post them!

TL;DR: A Quick Guide to Video Dimensions and Durations Across Platforms

We get it, you're busy, so here's a quick summary of each of the aspect ratios and durations up front (you're welcome):


  • Standard Videos: Up to 15 minutes (default), extendable to 12 hours (verified accounts); Aspect Ratio: 16:9 (standard), supports up to 8K resolution.
  • Shorts: Up to 60 seconds; Aspect Ratio: 9:16 (vertical).


  • Feed Videos: 3 seconds to 60 seconds; Aspect Ratios: 1:1 (square), 4:5 (portrait), 16:9 (landscape).
  • Stories: Up to 15 seconds per clip; Aspect Ratio: 9:16.
  • Reels: Up to 90 seconds; Aspect Ratio: 9:16.


  • Maximum Duration: 2 minutes 20 seconds (standard); Aspect Ratios: 16:9 (landscape), 1:1 (square); Resolution: Minimum 1280x720 (landscape), 720x720 (square).


  • Regular Feed Videos: Up to 240 minutes; Aspect Ratios: 1:1, 16:9, 4:5.
  • Stories: Up to 120 seconds per clip; Aspect Ratio: 9:16.
  • Live: Up to 8 hours.


  • Maximum Duration: 3 seconds to 10 minutes; Aspect Ratios: 16:9 (landscape), 1:1 (square); Recommended Resolution: 720p or 1080p.


  • Maximum Duration: 15 seconds to 3 minutes; Aspect Ratio: 9:16 (vertical); Recommended Resolution: Minimum 720p.

OK, now we've got that out of the way, dig in for more details below.

What Are the Best Dimensions and Video Lengths for YouTube?

So, you're ready to hit YouTube with your latest creation – that's awesome! But before you hit that upload button, let's talk shop about what works best on this video giant.

Resolution Matters: First things first, resolution is key on YouTube. You want your videos to look crisp and professional, right? The standard is 1080p (1920 x 1080 pixels), but if you can go higher, like 4K, even better! YouTube supports up to 8K, but let's be real, not everyone's gear (or internet) is ready for that.

Aspect Ratio Fun: Now, aspect ratios – sounds technical, but it's just the shape of your video. The classic 16:9 is your go-to for most content, filling up the whole YouTube player without those pesky black bars. But hey, if you're feeling adventurous, try out different ratios for cinematic looks or to stand out. Just remember, YouTube adds black bars to adapt to different ratios, so what you film is what you get.

The Duration Game: As for length, YouTube's pretty flexible. You can go up to 15 minutes by default, but verify your account, and you're looking at videos up to 12 hours long. Whoa! But here's the kicker – while you can go long, engagement is key. Most viewers love videos around 10 minutes. It's long enough to dive deep but short enough to keep the attention span.

The Final Cut: So, there you have it. Crisp resolution, friendly aspect ratios, and engaging lengths. YouTube's a platform where quality meets creativity, so bring your A-game, and let's show YouTube what you've got!

What Are the Best Practices for Creating YouTube Shorts?

Ready to jump into the fast-paced world of YouTube Shorts? These bite-sized videos are all the rage, offering a quick and engaging way to reach your audience. But there are a couple of key things to keep in mind to make your Shorts stand out.

Aspect Ratio: The Tall Tale: For Shorts, it's all about going vertical. The magic number here is 9:16. Yep, we're talking about that smartphone-friendly, full-screen experience. Think of it as flipping your camera on its side – because, well, that's exactly what you're doing. This ratio is perfect for viewers scrolling on their phones, giving them that immersive feel.

Keep It Short and Sweet: Timing is everything with Shorts. They're designed to be quick hits of content, so your video needs to be 60 seconds or less. Think of it as a creative challenge – how much awesomeness can you pack into one minute? This is your chance to grab attention fast, deliver your message, and leave your viewers wanting more.

Automatic Recognition – Smart, Right?: Here's the cool part – YouTube automatically recognizes a video as a Short if it's in the 9:16 aspect ratio and under 60 seconds. So, you don't have to worry about categorizing it yourself. Just focus on making that eye-catching content, and YouTube will handle the rest.

The Bottom Line: YouTube Shorts are a fantastic way to engage with an audience that's on the go. Keep it vertical, keep it under a minute, and most importantly, keep it fun! Whether it's a quick tip, a hilarious moment, or a creative burst, Shorts are your playground. So go ahead, experiment and see how you can connect with your audience in 60 seconds or less!

How to Optimize Dimensions and Duration for Instagram Videos?

Ah, Instagram – the kingdom of visuals. Whether it's for your feed, Stories, Reels, or IGTV, getting your video specs right can make a world of difference. Let’s break down what you need to know for each type of Instagram video.

Feed Videos: The Classic Approach

  • Aspect Ratio: For feed videos, you've got options. Go for the square (1:1), the classic landscape (16:9), or the portrait (4:5). The square is a safe bet for a clean, consistent look, but don't be afraid to mix it up.
  • Duration: Keep it between 3 seconds and 60 seconds. It's short and sweet, perfect for quick, engaging clips that tell a story or showcase a moment.

Instagram Stories: The Quick Share

  • Aspect Ratio: Stories are all about that full-screen life – so think 9:16. This is where your phone's natural camera orientation shines.
  • Duration: Each Story clip can be up to 60 seconds. But don’t worry, if your video is longer, Instagram slices it into multiple 60-second segments.

Reels: The Creative Playground

  • Aspect Ratio: Like Stories, Reels love the 9:16 ratio. It's all about filling up that phone screen and keeping viewers glued.
  • Duration: Reels can be up to 90 seconds. It’s your canvas for creativity – think engaging, dynamic content that pops.

Final Thoughts: No matter what type of video you're making for Instagram, remember this – quality and creativity are key. Tailor your content to the format, keep your audience engaged, and most importantly, have fun with it. Instagram's all about visual stories, so tell yours in a way that feels true to you!

What Are the Ideal Sizes and Lengths for Videos on Twitter?

Twitter, the land of quick updates and trending hashtags, also offers a great platform for sharing videos. But like its tweets, Twitter video comes with its own set of rules and best practices. Here's how you can make your videos tweet-perfect.

Aspect Ratio and Resolution: Getting It Right

  • Aspect Ratios: For Twitter, you can play around a bit. You’ve got 16:9 for landscape videos and 1:1 for square videos. Both work well, but consider your content and how it'll look in a fast-moving Twitter feed.
  • Resolution: Aim for a minimum of 1280x720 for landscape and 720x720 for square videos. Crisp and clear is the name of the game.

Video Duration: Short But Sweet

  • Length: Twitter's more on the brief side – your videos should be 2 minutes and 20 seconds or less. Remember, Twitter’s all about the quick share, so think engaging and to the point.

File Size and Type: Keeping It Smooth

  • File Size: Keep an eye on this one. For most accounts, the max file size is 512MB. But if you're uploading from mobile, it’s a bit more forgiving, allowing up to 2GB.
  • File Types: Stick to MP4 for video uploads from mobile devices and MOV files for desktop uploads.

Engaging Your Audience: The Final Cut

  • Remember, Twitter is a fast-paced platform. Your videos should grab attention quickly and convey your message in a straightforward, engaging manner. Use captions, vibrant visuals, and direct messaging to stand out.

In a Nutshell: Twitter video is all about making an impact in a short time. Keep it clear, concise, and captivating. Whether it's a quick tutorial, a snippet from an event, or a fun behind-the-scenes look, your video can be a powerful tool to engage with your audience in the fast-paced world of Twitter.

What Sizes and Time Limits Should You Use for Facebook Videos?

Facebook, with its vast and diverse audience, can be a powerful platform for your video content. But, as with any platform, knowing the ins and outs of its video specifications can make a big difference in how your content is received. Let’s unpack the best practices for Facebook videos.

Aspect Ratio and Resolution: Framing Your Content

  • Aspect Ratios: For Facebook, you've got flexibility. The classic landscape (16:9), the square (1:1), and the portrait (4:5 or 2:3) are all fair game. The landscape is great for storytelling, while square and portrait are perfect for mobile-first audiences.
  • Resolution: HD is the way to go – think 1080p. But remember, Facebook will compress your video, so start with the highest quality possible.

Video Duration: Time to Shine

  • Regular Feed Videos: These can be up to 240 minutes long. That's a lot of time, but the sweet spot for engagement often lies in shorter, more digestible videos – think 2 to 5 minutes.
  • Facebook Stories: Each Story clip can last up to 120 seconds, perfect for quick, engaging snippets that capture your audience’s attention.

Live Videos: Capturing the Moment

  • Duration: Going live? You can broadcast for up to 8 hours. It's a fantastic way to connect with your audience in real-time, whether it’s for an event, a Q&A, or just a casual chat.

Engagement Tips: Making the Most of Your Videos

  • Facebook's algorithm loves engagement. So, think about how to encourage likes, shares, and comments. Ask questions, use calls to action, and create content that sparks conversation.
  • Captions are key, especially since many people watch videos with the sound off. Make sure your message gets across even in silence.

Final Thoughts: Facebook offers a versatile platform for various video types – from short and sweet to long-form content. The key is to understand your audience and what they respond to. Experiment with different lengths and styles, and always aim for high-quality visuals and sound. With the right approach, your videos can thrive on Facebook’s dynamic platform.

What Are the Professional Video Dimensions and Duration Guidelines for LinkedIn?

Navigating the world of LinkedIn videos can be a bit different from other social platforms. It's all about striking that balance between professional and engaging. Whether you're showcasing your company, sharing industry insights, or highlighting a personal achievement, here’s how to make your videos resonate on LinkedIn.

Aspect Ratio and Resolution: The Professional Look

  • Aspect Ratios: Stick to the classics here – either the landscape (16:9) for a traditional look or the square (1:1) for better mobile viewing. Both are well-received on LinkedIn.
  • Resolution: Aim for at least 720p, but 1080p is preferable for a sharper and more professional appearance.

Video Length: Timing is Key

  • Duration: LinkedIn videos can be anywhere from 3 seconds to 10 minutes. However, the sweet spot often lies in the 1 to 2-minute range. It’s long enough to convey substantial information but short enough to maintain viewer engagement in a professional setting.

File Size and Formats: The Technical Bits

  • File Size: Keep it under 5GB. It's more than enough for a high-quality video of LinkedIn’s maximum duration.
  • File Formats: LinkedIn supports most major video file formats, but MP4 is generally the safest bet for compatibility and quality.

Engagement and Content: What Works Best

  • Focus on content that adds value to your professional community. This could be insights, industry news, career advice, or company updates.
  • Remember, many people might be scrolling through LinkedIn during work hours, so subtitled or captioned videos can be really effective as they can be watched without sound.

Final Advice: On LinkedIn, it's all about blending professionalism with personality. Your videos should reflect your professional brand and offer something valuable to your network. Keep it informative, concise, and relevant to your industry, and you'll be on your way to making a lasting impact on LinkedIn.

What Dimensions and Duration Work Best for TikTok Videos?

TikTok, the realm of creativity and trends, is all about captivating your audience with short, engaging videos. Whether you're dancing, sharing tips, or just being funny, knowing the right specs can help your content shine. Here's your guide to mastering TikTok videos.

Aspect Ratio: Made for Mobile

  • Aspect Ratio: TikTok is all about vertical videos, so you'll want to stick with a 9:16 aspect ratio. This format is perfect for full-screen viewing on smartphones, making your content more immersive and engaging.
  • Resolution: Aim for at least 720p, but higher is always better to keep your videos looking sharp and clear.

Video Length: Quick and Engaging

  • Duration: TikTok videos can be anywhere from 15 seconds to 3 minutes. However, the platform is known for its bite-sized content, so shorter videos (around 15 to 30 seconds) often perform better. They’re just long enough to entertain and convey your message but short enough to keep the fast-scrolling audience hooked.

Creativity and Trends: Making Your Mark

  • TikTok thrives on creativity and trends. Use popular music, engage with current challenges, or create your unique style. The key is to be authentic and have fun with it.
  • Captions and on-screen text can add context and make your videos more accessible and engaging, especially since they’re often watched without sound.

Final Tips: Standing Out on TikTok

  • Keep your content dynamic and fast-paced. Quick transitions, engaging visuals, and catchy music can make a big difference.
  • Interact with your audience. Respond to comments, participate in duets, and create content that encourages user interaction.

Wrapping It Up: TikTok is a platform where creativity knows no bounds. Embrace its playful nature, stay up-to-date with trends, and most importantly, let your personality shine. With the right approach, you can create TikTok videos that are not just viewed but loved and shared.

In Conclusion

Whew! This article ended up being a bit longer than we intended - if you've made it this far, well done! As you can see, there are a huge variety of options out there, but it's safe to say the main three are: landscape (16:9), square (1:1) and portrait/story (9:16). Fortunately for you SoundMadeSeen handles all of these with ease! Why not have a look at our how to make a video guide for more details!

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